eachus.com

The portfolio site of Michael Eachus — a copywriter located in Dallas, TX.

Archive / 2012

November 14, 2012

It’s the offer, stupid.*

On Monday, the stock price of Groupon reached a new low. The company has lost 90 percent of its value since its IPO. Analysts say small businesses are souring on the service and Groupon’s average revenue per customer is falling. I predicted this outcome in a post originally published in May 2011. ORIGINAL POST: Groupon …

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June 5, 2012

VersaShield

California had issued a new flame-resistance standard for bedding. Mattress manufacturers were dragging their feet, gambling they could use the political process to change the deadline for meeting the new standard. Our client, a roofing materials manufacturer, saw an opportunity to repurpose their underlayment product. We were charged with creating an ad that would generate …

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January 16, 2012

Discover Network

This was the second brand campaign the TM agency did for Discover Network. It began as the theme I developed for a booth at a trade show. Discover Network had recently won an antitrust ruling that opened the door for merchants to accept Discover cards. Prior to the ruling, Discover cards could not be processed …

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