March 26, 2013
Dr Pepper – “Flights”
Author / EEK
November 14, 2012
It’s the offer, stupid.*
On Monday, the stock price of Groupon reached a new low. The company has lost 90 percent of its value since its IPO. Analysts say small businesses are souring on the service and Groupon’s average revenue per customer is falling. I predicted this outcome in a post originally published in May 2011. ORIGINAL POST: Groupon …
Read MoreJune 5, 2012
VersaShield
California had issued a new flame-resistance standard for bedding. Mattress manufacturers were dragging their feet, gambling they could use the political process to change the deadline for meeting the new standard. Our client, a roofing materials manufacturer, saw an opportunity to repurpose their underlayment product. We were charged with creating an ad that would generate …
Read MoreJanuary 28, 2012
Discover Network 2
January 28, 2012
Discover Network 1
January 28, 2012
Discover Network 3
January 20, 2012
E. Magrath – Event Ad
January 18, 2012