The portfolio site of Michael Eachus — a copywriter located in Dallas, TX.

Author / EEK

November 14, 2012

It’s the offer, stupid.*

On Monday, the stock price of Groupon reached a new low. The company has lost 90 percent of its value since its IPO. Analysts say small businesses are souring on the service and Groupon’s average revenue per customer is falling. I predicted this outcome in a post originally published in May 2011. ORIGINAL POST: Groupon …

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June 5, 2012


California had issued a new flame-resistance standard for bedding. Mattress manufacturers were dragging their feet, gambling they could use the political process to change the deadline for meeting the new standard. Our client, a roofing materials manufacturer, saw an opportunity to repurpose their underlayment product. We were charged with creating an ad that would generate …

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