The portfolio site of Michael Eachus — a copywriter located in Dallas, TX.

Category / Behind the Headlines

August 24, 2011

VW ad written by Larry Levenson

This 1969 Volkswagen ad appeared in major newspapers the morning after Apollo 11 reached the moon. This was a minor feat in itself because newspapers used to be painstakingly laid out by hand and the ad couldn’t be placed until it was known Neil Armstrong and Buzz Aldrin had safely landed. The ad is brilliant …

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August 17, 2011

Greenpeace ad written by Rick Colby

The Exxon Valdez was a supertanker carrying approximately 55 million gallons of oil when it ran aground on a reef in Prince William Sound, Alaska, on March 24, 1989. At least 11 million gallons of crude oil spilled into the habitat for salmon, sea otters, seals and seabirds. As frequently happens when things go wrong, …

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August 10, 2011

Daffy’s ad (1994/2010)

When Daffy Dan’s Bargain Town opened in Elizabeth, NJ in 1961 it was a store where you could find all sorts of items for surprisingly low prices (silver dollars were 88 cents). Today, the store specializes in clothing and is simply called Daffy’s.

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August 3, 2011

Honda CRX-Si ad written by Robert Coburn

This 1987 ad for the Honda CRX-Si is best understood in the context of the times. After two major oil-price shocks in the 1970s, the muscle-car era in America gave way to the economy-car era. The CRX-Si promised the best of both worlds. Good advertising always has an element of truth to it. Here’s a …

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July 27, 2011

English Heritage ad written by Sean Doyle

English Heritage is a government-funded group in the United Kingdom that is responsible for raising awareness of UK history and preserving historic buildings. By that standard, this 1995 ad and the others in the campaign are winners. Not only do they educate readers about UK history, they also encourage visits to the sites. Ticket and …

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