eachus.com

The portfolio site of Michael Eachus — a copywriter located in Dallas, TX.

Category / B2B

June 5, 2012

VersaShield

California had issued a new flame-resistance standard for bedding. Mattress manufacturers were dragging their feet, gambling they could use the political process to change the deadline for meeting the new standard. Our client, a roofing materials manufacturer, saw an opportunity to repurpose their underlayment product. We were charged with creating an ad that would generate …

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January 16, 2012

Discover Network

This was the second brand campaign the TM agency did for Discover Network. It began as the theme I developed for a booth at a trade show. Discover Network had recently won an antitrust ruling that opened the door for merchants to accept Discover cards. Prior to the ruling, Discover cards could not be processed …

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