The portfolio site of Michael Eachus — a copywriter located in Dallas, TX.

Category / Long Copy

May 14, 2011

American Airlines Madrid Spain Letter

In addition to writing the Milestones newsletter that was distributed to 19,000,000 of American Airline’s frequent flyers, I would also write the letter that accompanied it.

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May 9, 2011

Ford Dealer Prospecting Letter

A prospecting letter addressed to employees of large employers in the area. After promising readers special pricing, the letter encourages them to come check out Ford’s new, highly regarded vehicles (there was no specific offer to highlight).

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