Discover Network

This was the second brand campaign the TM agency did for Discover Network. It began as the theme I developed for a booth at a trade show. Discover Network had recently won an antitrust ruling that opened the door for merchants to accept Discover cards. Prior to the ruling, Discover cards could not be processed on the same terminal as Visa and MC cards because their merchant agreements did not allow it. Acceptance of Discover cards began growing by leaps and bounds. Discover Network wanted to call attention to this burgeoning acceptance to encourage banks to begin issuing their own Discover-brand cards (Investors Bank Discover® Card, etc.)

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